With the ever-shifting landscape of the tech behemoths and the path towards more privacy, there’s no better way to market to your audience than with an email newsletter.

But these trends aren’t the only reason email is so powerful. Email marketing has always been one of the leading marketing channels. Here are three reasons why:

1. It Outperforms Social Media in Customer Acquisition.

When you’re building a digital presence, you need to think with a business mindset. Without customers, you’ll never earn a dime online. That’s why customer acquisition is so important, especially when you’re first starting out.

2. Email Marketing Has the Best ROI of Any Medium.

Gone are the days of dumping the majority of your marketing spend on Facebook and Google ads. While paid ads were on top for a while, the earnings are lower, privacy changes are shifting, and it’s harder than ever to remain profitable by playing their game.

Data from Smart Insights shows that Google pay-per-click ads offer an ROI of $17 for every $1 spent. That’s not bad.

The ROI of SEO is even better at $22.24 for every $1 spent.

But email tops them all with a return of $40 for every $1 spent.

That’s a 4000% return on your investment.

So why is email so powerful when it comes to driving profit? Reason #3 explains it.